'Scary times': Blogger MrBeast says AI developments could threaten 'millions' of people making money on YouTube

10/7/2025

'Scary times': Blogger MrBeast says AI developments could threaten 'millions' of people making money on YouTube — Beast

Jimmy Donaldson, creator of the world's largest YouTube channel, MrBeast, with 443 million subscribers, shared his prediction about the future of the industry amid the development of generative AI. The blogger's post has garnered over 6 million views.

I wonder when AI-generated videos will be as good as regular videos, and what will happen to YouTube and its millions of creators? These are scary times.

Jimmy Donaldson

Donaldson's statement came amid the release of OpenAI's Sora 2 video generator and its TikTok-like iOS app. It was downloaded over 160,000 times in the first two days, allowing Sora 2 to reach the top of the US App Store.

In June 2025, MrBeast launched an AI tool for generating video cover art based on text queries. Following this, the blogger faced criticism from artists and subscribers and removed the announcement from social media.

#Jimmy Donaldson #MrBeast #AI #Sora 2